SDR teams · Sales agencies · Lead-gen shops

Your reps are paid to talk and spend most of the hour listening to ringtone.

An SDR's output is conversations, and almost everything between conversations is waste: dialling, ringing, voicemail, wrong number, gatekeeper. Agencies feel it twice, because the waste is billed to a client.

A sales rep at a desk wearing a headset, mid-conversation in warm lamp light

The problem is dial-to-connect arithmetic, and the tooling tax on top of it

Serial dialing means a rep waits through every ring. Parallel dialing means several lines are placed at once and the rep is joined to whichever human answers — the wait collapses into the connects.

We will not tell you your connect rate will multiply by a specific number; that depends on your list, your area codes and your offer, and anyone quoting you a figure for it is quoting you a figure they made up. What we will tell you is what we charge and what we enforce.

The second problem is commercial. Agencies and small teams get quoted annual contracts and three-seat minimums for the privilege of finding out the price. Ours is on the page: $149 per seat per month, month to month, one seat is a valid order.

And which one you can skip

Iris Dialer

The primary fit. Parallel dialing with answering-machine screening, 5,000 dials included per seat, rotating caller IDs, and abandonment throttling that reduces lines rather than letting the rate climb past the 3% cap.

Iris Dialer details

Iris Setter

For the replies your outbound creates. A prospect who answers an email at 21:00 gets a reply at 21:00 instead of tomorrow, and Setter books the meeting rather than adding to a rep's queue.

Iris Setter details

Iris One

Most agencies end up here: inbound response plus dialer seats at $119 rather than $149, on one bill, with one compliance configuration instead of two vendors' worth.

Iris One details

A realistic walkthrough — mechanism, not a case study

This is an illustration of how the system behaves, written from what the product does. It is not a customer story and the times are not measurements.

  1. 09:00A rep starts a block on a list of 400. Every number is scrubbed against your own suppression sources at dial time, not at import — anything that replied STOP is refused now, not eventually.
  2. 09:00The dialer places several lines at once. Numbers whose local time is outside the allowed window are held back; the window comes from each number, so a mixed-timezone list does not need pre-sorting.
  3. 09:04A human answers. Answering machines are screened out; the rep is joined to the live call and the rest of the burst drops.
  4. 09:04The prospect is interested but travelling. The rep hands off, and Iris Setter picks up the thread by email and books the meeting.
  5. 11:30Abandonment has stayed under the cap all morning because the dialer cut its own line count twice rather than pushing the rate up.

The obligations that stay with you

  • The lawful basis for the list you upload, and its consent records.
  • Any federal DNC scrub your program requires — our scrub is your own suppression sources, and a national check is reported as not run.
  • State registration and licensing where your telemarketing program needs it.
What we enforce, and what we do not